Service

Founder Interview Videos

The story, the point of view and the objection handling — pulled out of the founder and cut into assets you can run.

$250 per video · see the full rate card

What founder interviews are, and why brands run them

Founder content is the cheapest credibility a brand has. People buy from someone with a reason for building the thing, and that reason almost never comes across in a product shot. We sit down with the founder, ask the questions that actually matter to buyers, and pull the answers out in their own words.

The session covers three things: where the product came from, the point of view that makes it different, and the objections customers raise before they buy. Each of those becomes usable creative — a hero video plus short pull-outs that work as standalone ads.

Because it is one person and a conversation, it is our most affordable format and the easiest to refresh as the brand's messaging evolves.

Examples

On The Streets 4–6 Hours

NYC Is The Best City

I Scour The Streets Of NYC

Why this format works

Authority without a script

A founder explaining their own product is inherently more credible than a read-out line.

Objection handling in their words

The answers double as ad copy for the doubts that block purchase.

Many assets, one sitting

A hero cut plus pull-outs means a single session fills a content calendar.

Who it's best for

Early-stage and founder-led brands
Products with a strong origin story
Categories where trust drives the purchase
Brands that need volume on a tight budget

What you get

Hero founder video
Short vertical pull-outs
Objection-handling clips
Platform-ready exports

Founder Interviews FAQs

How much is a founder interview?

Founder interviews are $250 per video, the most affordable format on our rate card.

Do you send questions in advance?

We share the themes so the founder can think, but the answers are unscripted on the day.

How long is the session?

One sitting is enough to produce a hero video plus several short pull-outs.

Other services

Street Interviews

Man-on-the-street reactions shot in real environments. The fastest way to turn a stranger's opinion into a trust-building asset.

Shot first-person so the viewer feels like they're the one holding the product and asking the questions.

Challenge-Style Videos

Stunt-driven format with a premise, stakes and a payoff. Casting, location and a full crew day. Includes 5 hook variations per challenge. Ex: Mars Men — “For every pull up this guy can do in a row, you get 1% off of Mars Men.”

Experiential Product Integrations

A badass experience + your product. Includes 5 hook variations.

See the work in context on our client portfolio, or read our guides to unscripted advertising.

Want this format for your brand?

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