Service
Street Interview Video Ads
Man-on-the-street interviews shot in real environments, edited into ad creative you can run the week you get it.
$500 per video · see the full rate card
What street interviews are, and why brands run them
A street interview ad puts your product in a stranger's hands on camera and asks an honest question. There is no script and no actor, so the reaction you get is the reaction your future customer would have. That is what makes the first three seconds land: viewers recognise a real person in a real place before they recognise an ad.
We handle the whole thing — question design, location, filming, permissions on the ground, and the edit. You send the product and the messaging you need to hit. We come back with vertical short-form assets plus hook variations so your media buyer has something to test instead of one hero cut.
Because the footage is unscripted, one shoot usually produces several angles: taste and texture reactions, price-guessing moments, objections voiced out loud, and the occasional genuinely funny exchange. Those angles become separate ads rather than separate shoots.
Examples
Why this format works
Native to the feed
It looks like the organic content people already scroll past ads to watch, so the hook does not read as advertising.
Borrowed trust from reality
Nobody was paid to say the nice thing. That is harder to fake and easier to believe than a testimonial.
Built to test
Multiple hooks and cut-downs from one shoot means you learn which angle sells, not just whether one video worked.
Who it's best for
- CPG, snack, food and beverage brands
- Supplements, health and beauty
- Consumer apps launching a new category
- DTC brands already spending on paid social
What you get
- Vertical 9:16 short-form assets ready for TikTok, Meta, Reels and Shorts
- Hook variations cut from the same footage
- Shorter cut-downs for retargeting
- Raw selects on request
Street Interviews FAQs
How much does a street interview ad cost?
Street interviews are $500 per video. Pricing is per asset, so you can start with a small test batch.
Where do you film street interviews?
In high-foot-traffic, culturally relevant places — city streets, events, pop-ups and environments that match the audience you want to reach.
How long does it take?
Most projects go from kickoff to delivered assets in two to three weeks.
What if someone says something negative about the product?
We keep it. Honest reactions build trust, and critical feedback is useful for both marketing and product. We curate the strongest moments, but authenticity comes first.
Other services
See the work in context on our client portfolio, or read our guides to unscripted advertising.