CPG & food brands
Video Ads For CPG And Food Brands
Taste tests that were not rehearsed, filmed with strangers in public, cut into creative you can put spend behind.
Consumable products need a real reaction
You cannot describe taste convincingly. You can only show someone's face the moment they try it. That is why unscripted street footage works so well for snacks, drinks, supplements and anything else that goes in someone's mouth — the proof is involuntary.
We have filmed this format for snack, beverage, supplement and wellness brands, and the pattern repeats: the honest first bite outperforms the polished product shot.
Angles that work for CPG
Blind taste tests and comparisons against the category leader. Price-guessing moments that establish value without a claim. Ingredient reactions, where the surprise does the selling. Objection moments, where someone voices exactly the doubt your buyer has.
Each of those becomes a separate ad from the same shoot day, which is how you get a testing programme instead of a single asset.
Built for retail and DTC at once
The same assets support paid social, retail partner pitches and organic channels. Vertical short-form is the base deliverable; cut-downs and hook variations come with it.
If you are heading into a retail rollout, unscripted reaction footage is also a straightforward way to show demand rather than claim it.
Formats CPG brands usually start with
- Street interviews with live taste tests — $500 per video
- POV first-impression and comparison clips — $500 per video
- Challenge-style videos with an offer mechanic — $2,500 per video
- Founder interviews for the origin story — $250 per video
Formats that fit
Questions brands ask
Do you ship our product to set, or do we?
You send the product to us and tell us the messaging that must land. We handle everything from there.
Can you film a comparison against a competitor?
Yes. Blind comparisons are one of the strongest angles for consumables, and the reaction is whatever it genuinely is.
Which brands have you worked with?
Our client work includes Everyday Dose, Wilde Chips, Goodwipes, Resbiotic, Drink Magna, Mars Men, Reddit and others — all on the portfolio.
More context on the client portfolio, the rate card and the blog.