Creative testing
Hook Testing For Paid Social
One shoot, many openings. We package unscripted footage so your media buyer has something to test rather than one video to hope for.
The hook is the whole ad
On a vertical feed the first three seconds decide whether the rest exists. Everything after it is downstream of whether the opening earned a stop. That makes the hook the highest-leverage thing to test and the worst thing to guess at.
Most brands test the wrong layer — budgets, audiences, placements — while running one creative opening. Testing openings tells you what the market actually responds to.
How we build variations
Unscripted footage is naturally rich in openings: a surprised face, a blunt sentence, a wrong price guess, an unexpected objection. We cut several distinct openings onto the same body so the only variable that changes is the first few seconds.
Challenge-style videos and experiential integrations include five hook variations each. Expert interviews include three. Street and POV shoots produce variations from the same day's footage.
What you learn
Which framing stops the scroll, which objection matters most to your buyer, which claim survives contact with a stranger, and which angle deserves more spend. Then we shoot more of what won.
That loop — strategise, produce, test, scale the winners — is the whole engine. The creative is just the part you can see.
How variations are delivered
- Multiple distinct openings on a shared body edit
- Shorter cut-downs for retargeting
- Vertical exports sized for TikTok, Meta, Reels and Shorts
- Five hooks on challenge and experiential videos, three on expert interviews
Formats that fit
Questions brands ask
How many hooks do we get?
Challenge-style videos and experiential product integrations include five hook variations. Expert interviews include three. Street and POV shoots produce variations from the footage captured that day.
Do you run the ads for us?
We produce the creative and work alongside your team. You or your media buyer run the spend and share what wins so we can shoot more of it.
How fast can we test?
Most projects deliver in two to three weeks, so a testing cycle starts inside a month.
More context on the client portfolio, the rate card and the blog.