UGC alternative
The Alternative To UGC Ads
UGC is made at home by creators who were paid to say nice things. We film strangers reacting to your product in public, unscripted, and cut it into ads.
Why UGC stopped working
UGC became a format, and formats get learned. Viewers can now spot the ring light, the bathroom counter, the beat of a paid script before the first sentence finishes. Once the ad is recognised as an ad, the hook is gone.
Consumers are sick of scripted UGC slop. The fix is not better scripts — it is removing the script. When nobody knows what the person is about to say, including us, the viewer has a reason to stay.
What we do instead
We take your product into the street, to events, and into the places your audience already spends time, and we ask real questions. Nobody rehearses. Nobody is cast to love the product. What lands on camera is what a stranger genuinely thinks.
That footage gets edited into vertical short-form creative with multiple hook variations, so your media buyer can test which angle sells instead of guessing from one hero cut.
How it compares
UGC borrows trust from a creator's audience. Influencer marketing borrows trust from one person's reputation. We borrow trust from reality — the viewer believes the reaction because there was no incentive behind it.
It also produces more usable angles. One shoot yields honest praise, voiced objections, price guesses and surprise moments, and each of those can become its own ad.
What you get instead of a creator brief
- Unscripted reactions from real people, not paid testimonials
- Vertical assets for TikTok, Meta, Reels and Shorts
- Hook variations built for testing, not one hero cut
- Two to three weeks from kickoff to delivery
- Per-asset pricing starting at $250 per video
Formats that fit
Questions brands ask
Is this just UGC with a different name?
No. UGC is usually filmed at home by creators paid to say nice things. We capture unscripted first reactions from strangers in public, which is spontaneous and unpredictable — and that is what makes it compelling.
Can it run as paid creative?
It is built for paid. Everything is delivered vertical, short-form, with hook variations so you can test angles, messaging and social proof at scale.
What if a reaction is negative?
We keep honest reactions. Critical feedback builds trust and tells you something useful about the product. We curate the strongest moments, but authenticity comes first.
More context on the client portfolio, the rate card and the blog.