Service
Challenge-Style Video Ads
A premise, real stakes and a payoff worth watching to the end — built so the product is the reason the challenge exists.
$2,500 per video · see the full rate card
What challenge-style videos are, and why brands run them
Challenge creative gives people a reason to finish the video. Someone on the street is offered something in exchange for doing something, and the outcome is genuinely unknown. For Mars Men that looked like: for every pull-up this guy can do in a row, you get 1% off. The offer is the product, so watching to the end means watching the pitch.
This is a produced format. We handle casting, the location, the permissions and the full crew day, then edit the footage into a hero piece plus five hook variations so you can test which premise framing earns the watch.
Challenge videos also travel further organically than a standard ad, because the format is entertainment first. That is useful when you want reach and paid performance from the same shoot.
Examples
Why this format works
Open loop at the top
A stake the viewer wants resolved keeps them watching past the three-second drop-off.
Offer baked into the story
The discount or reward is the mechanic, so the product is unavoidable without feeling like a sales pitch.
Five hooks per challenge
One production day yields five distinct openings, so you can find the framing that performs before scaling spend.
Who it's best for
- Brands with a clear offer or discount mechanic
- Fitness, supplements and performance products
- Launches that need attention, not just reach
- Teams that want organic and paid from one shoot
What you get
- Hero challenge video
- Five hook variations
- Casting, location and full crew day
- Vertical exports for every major platform
Challenge-Style Videos FAQs
How much is a challenge-style video?
Challenge-style videos are $2,500 per video, which includes casting, location, the full crew day and five hook variations.
Do you come up with the challenge?
Yes. We design the premise around your offer and your audience, then confirm it with you before we shoot.
Is the outcome staged?
No. The premise is set, but the result is whatever actually happens on the day.
Other services
See the work in context on our client portfolio, or read our guides to unscripted advertising.