Service
POV Interview Video Ads
Filmed from the viewer's point of view, so the audience feels present in the moment instead of watching it from the outside.
$500 per video · see the full rate card
What pov interviews are, and why brands run them
POV creative collapses the distance between the viewer and the product. The camera sits where their eyes would sit, the product enters frame the way it would in their own hand, and the conversation happens directly to them. On a phone screen that framing reads as something happening now rather than something produced earlier.
We use this format for demos, unboxings, first impressions and quick comparison moments where the point is what the product does, not what someone says about it. Nothing is scripted, so the timing, the pauses and the surprise are real.
Deliverables are the same shape as our street work: vertical assets plus hook variations, so you can test whether the product moment or the question at the top is what earns the watch.
Examples
Why this format works
Immersive framing
First-person camera work makes the viewer a participant, which holds attention longer than a talking head.
Shows, doesn't claim
The product is demonstrated in the shot, so the ad does not depend on a claim the viewer has to accept.
Fast to produce
A lean setup means more usable angles per shoot day and more variations to test.
Who it's best for
- Products that need a demo to click
- Beverages, snacks and anything tasted on camera
- Apps and physical products with a strong first-use moment
- Brands testing comparison angles
What you get
- Vertical 9:16 POV assets
- Hook variations for testing
- Demo and first-impression cut-downs
- Platform-ready exports
POV Interviews FAQs
What does a POV interview cost?
POV interviews are $500 per video, billed per asset.
How is POV different from a street interview?
A street interview is shot from the outside looking in at a real reaction. POV is shot from the viewer's eyeline, so the audience feels like the one holding the product and asking the question.
Can you mix POV with other formats in one shoot?
Yes. Most brands run POV alongside street interviews so the same day produces two distinct creative styles.
Other services
See the work in context on our client portfolio, or read our guides to unscripted advertising.