Man on the street
Man-On-The-Street Marketing, Produced End To End
Questions, location, filming and edit handled for you. You send the product; we come back with ads built from real conversations.
What man-on-the-street marketing actually involves
The format looks simple and is not. It depends on asking a question that gets an honest answer, choosing a street where the right people walk past, reading strangers quickly, and knowing when a moment is worth following. Most of the value is in the hundred conversations that do not make the cut.
We film in high-foot-traffic, culturally relevant places — city streets, events, pop-ups and environments aligned with your brand — so the setting matches the audience you want to reach.
How we run a shoot
First we strategise with you: the product, the goals, and the messaging that has to land. Then it is go time — we write the question set, hire talent where the format needs it, and produce the campaign end to end.
You receive ready-to-run creative rather than raw footage, and once you see which angle performs, we scale the winners into more of the same.
Why brands outsource it
Doing this in-house means a crew day, a permissions conversation, a lot of rejection on the pavement and an edit process that only works if you know which four seconds matter. We have filmed over a hundred brands this way.
The output is designed for a media buyer: multiple hooks, multiple lengths, one shoot.
Included in every street production
- Question design built around your messaging
- Location scouting and on-the-ground logistics
- Full production crew and filming day
- Edit, hook variations and platform-ready exports
Formats that fit
Questions brands ask
Where do you film?
In high-foot-traffic, culturally relevant areas — events, city streets, pop-ups and brand-aligned environments chosen to match your audience.
What does it cost?
Street interviews are $500 per video. Produced formats like challenge-style videos and experiential integrations are $2,500 per video with five hook variations.
How long from kickoff to delivery?
Most projects are completed in two to three weeks.
More context on the client portfolio, the rate card and the blog.